About
Ann Sarocha
The Architect of Beauty​​
As a top permanent makeup training host and coach, and formerly a NYX top beauty instructor and Hollywood makeup artist, Ann Sarocha is a master of her craft, with a unique background that sets her apart as a true visionary in the beauty world.
Ann's story is one of unwavering passion and a relentless pursuit of excellence that has taken her from the academic halls of a top university to the forefront of the permanent makeup industry.
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While her journey began with a solid academic foundation—a Bachelor's degree in Economics from a leading university in Thailand—her heart was always drawn to the creative and transformative power of beauty. She followed that passion to the United States, studying at the renowned Make-up Designory in Los Angeles. It was there that she gained a comprehensive and masterful understanding of makeup artistry, perfecting her skills in everything from classic beauty looks to intricate special effects.
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Ann's career highlights are nothing short of extraordinary. She returned to Thailand and quickly became a partner and Education Director at SMA Academy, a top-five makeup school in all of Asia. During this time, she was not only a powerful educator, shaping the skills of countless aspiring artists, but also a key makeup educator for leading beauty companies throughout Southeast Asia.
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However, Ann’s journey took an even more exciting turn in 2020 when she discovered permanent makeup. She was immediately captivated by its ability to offer lasting confidence and a flawless look. Her commitment to excellence is evident in her relentless pursuit of knowledge; she has completed more than 22 advanced training courses globally, learning from the most revered artists in the field. This extensive training has made her an expert in creating stunning, natural-looking permanent eyebrows, lips, and eyeliner.
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With five years of experience and a portfolio of hundreds of happy clients in the U.S., Ann Sarocha is not just a technician—she is an artist, a mentor, and a leader. She continues to expand her expertise, sharing her knowledge by teaching PMU and organizing masterclasses that bring elite permanent makeup education and world-famous artists to the United States. Ann's story is a testament to the fact that passion, paired with relentless dedication, can build a legacy of beauty, confidence, and artistry.
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